Tag Archive for "Creativity"

How The Band OK Go Are Making It Up As They Go Along Read More

in business we are encouraged as leaders to define our goals or values, translate them into a concrete strategy and operationalize the strategy as particular short-term goals. We then evaluate our effectiveness according to whether we attained those goals. It doesn’t work that way. Some of the biggest scientific discoveries were surprises or detours from initial explorations. OK Go is transforming how bands approach their work by making it up as they go along.