Back in the 1950 and 1960, Elvis Presley or Beatles fans probably didn’t care about the people screaming next to them at the show. It was all about the performers. In the late 1960s, however, rock & roll festivals such as the Monterey Pop Festival and Woodstock transformed live music into community-building events. People came for the music, but also for the vibe, the experience, for the like-minded people. Almost fifty years later, festivals—and their accompanying emphasis on community and experience—are at the epicenter of live music.