the Rock Band Project
The social science behind the music.
Ruth Blatt writes for Forbes.com’s leadership channel about popular music using research on management and entrepreneurship. She shows a different side of musicians and music industry professionals by taking them seriously as navigators of their own careers, as leaders of small businesses, and as part of self-managed creative teams. She has a Ph.D. in Management and Organizations from the University of Michigan and taught Entrepreneurship to MBAs at the University of Illinois in Chicago. She has written for TheAtlantic.com, Psychology Today and Wired.com.She currently writing a book about the history and production of rock concerts.
By representing visual artists’ interests and supporting their long-term careers, a veteran manager of rock n’ roll acts such as Green Day increases artist’s earning potential while making their art accessible to more people.
Rapper Toni Blackman has the fascinating job of cultural ambassador for the U.S. Department of State where she uses hip hop to build bridges between cultures.
U2 do not know what their forthcoming album will be called or what songs will be on it. What they do know is that the chaos is good for their creativity. Research shows that the ability to transform disorder into order is the secret to significant innovation.